Because the tenth annual Nice British Spring Clear marketing campaign approaches, operating from March 21 to April 6, 2025, Maintain Britain Tidy is highlighting the marketing campaign’s affect over the previous decade with regional case research, survey statistics on public attitudes towards litter, and insights from charity leaders, sponsors, and companions.
The Nice British Spring Clear has been the UK’s largest mass-action environmental marketing campaign since 2016, being run by the nationwide environmental charity, Maintain Britain Tidy. Working beneath the idea that the setting belongs to everybody, the charity ensures that each one individuals concerned within the marketing campaign are really feel welcomed and valued no matter background.
This dedication has mobilised tens of millions of ‘Litter Heroes’, together with members of religion teams, native communities, colleges, companies, and native authorities, all working collectively to fight litter air pollution.
With an estimated 30 million tonnes of litter dropped yearly throughout the UK, the price of clean-up reaches £1 billion every year. Past financial prices, litter additionally harms wildlife and pollutes ecosystems. The Nice British Spring Clear is tackling this difficulty head-on, with volunteers pledging to gather over 4 million baggage of garbage – equal to greater than half 1,000,000 wheelie bins. In 2024 alone, over 425,000 baggage of dangerous waste have been cleared from streets, parks, and seashores, making a tangible environmental affect.
A web-based YouGov survey commissioned by Maintain Britain Tidy reveals that two thirds of UK adults love their native space, but 72% really feel much less proud after they see litter.
The survey of over 2,000 UK adults additionally discovered that 84% present their love for his or her neighborhood by not littering; 15% actively take part in litter-picking; and 16% volunteer in native clean-up initiatives.
The emotional response to litter can be important with over two thirds (69%) really feel disenchanted after they see litter; 43% feeling indignant; almost half (45%) feeling unhappy and over 1 / 4 (27%) saying they’re embarrassed.
Moreover, a fifth of respondents acknowledged they’d ‘known as out’ littering behaviour and urged others to not litter. Greater than half of the adults agree that litter-free parks and seashores (54%) and cleaner streets (59%) would improve their appreciation for his or her environment.
Allison Ogden-Newton OBE, Chief Government of Maintain Britain Tidy, mentioned, “We all know there’s an issue – however we additionally know that peoplepower is a part of the answer.”
“Every year, the Nice British Spring Clear’s improbable and devoted #LitterHeroes take constructive motion to sort out litter and present they love the place they dwell.”
“This rising tradition of small particular person actions has led to an unlimited affect, with greater than 4 million baggage pledged by our volunteers since 2016. Thanks to everybody who has been concerned.”
Maintain Britain Tidy is encouraging religion teams, communities, colleges, companies, and native authorities to unite in displaying that they love the place they dwell by pledging to select a bag or extra to wash up the nation’s streets, parks and seashores. Extra data will be discovered at keepbritaintidy.org
